The Ultimate Electrician Marketing Plan
Aug 05, · Get online ) Have a website — and optimize it. First things first: You need to get online. If you don’t have a website, get one ) Start a blog. Content marketing can be one of the highest ROI forms of marketing your contractor business. By ) Employ pay-per-click . A cross section of marketing options for your electrical business. Conclusion. As you can see there are far more ways to advertise your business than ever before. Without doubt, marketing your business on the Internet is the future and should be the central hub of your advertising.
As an electrical contracting business, you should always be looking for ways to increase your current business or ensure a successful launch. The fact is that there are many other subcontractors in the field and only so many clients to go around, especially if you plan on targeting a specific niche.
As a result, you must have a clear and precise business strategy that will help give you a leg up on your competition. These tips are a great basis for an electrical contracting business at any stage to improve.
Your electrical contracting business is only going to be as good as the caliber of employees that you bring in. These are going to be the people out working for your clients and interacting with them on a daily basis, so you want to make sure you are taking the greatest care possible to find people who are both competent and businfss.
For companies with low budgets for contracing, this can make for a difficult balance. How do you draw in the best employees possible without top salaries? You may need to think of other perks that you can offer. Photo by Virrage Images. This represents a loss of money, time, and effort in developing and onboarding that employee. You also want xontracting make sure you have retention efforts to keep your top employees from leaving for greener pastures. Building relationships and contacts are essential in order to help your electrical contracting business.
First, this gives you a steady set of clients that you can count on in order to help you build your business up. In addition, these clients can refer you to other people in their network. The bigger your professional network, the easier it is for you to win contracts. You have people that can serve as references as madket as a larger body of work. If every employee is able to reach out to someone they know and get you a job, this could increase your client list several times over.
Word of mouth is an essential tool for smaller electrical contacting businesses looking to grow, largely because a lot of those early clients are going to be local.
There are a few ways that you can encourage word of mouth to grow across social media, directories like Yelp, and other channels. First is making sure that you provide top-notch customer service. Another important thing elfctrical considering is getting involved in the community. Sponsoring a local event or organization is a good way to ingratiate yourself with your client base. Photo by Billion Photos. The organization is essential here.
Using a central database makes it easier to scale your operations without hurting the quality of service. Word of mouth is useful, but it can only be one part of a clearly defined marketing strategy. Discuss which areas of work generate the most profit, what geographic regions you serve, and what resources you need to deliver this work. This will help you put together the persona markey your customers. The next markt after this for your electrical contracting business is finding the marketing channels and messages that best reach said, customers.
Getting customer feedback is a mutually beneficial prospect. It gives you valuable information to improve your business while letting customers feel like they are closely connected to your business.
Make sure how to install porcelain plank flooring you develop a consistent survey system that you implement after every project.
Keep this structure in place, and be sure to communicate with your team about the feedback so that you ubsiness learn from your past projects.
Survey Monkey and Google Forms are popular, but you may want to use phone surveys if that better matches contrzcting target audience. However, there are going to be some things that shift over time in the world of electrical how to market an electrical contracting business businesses. For example, green buildings are growing in popularity across the board. You want to make sure that you can how to create backlinks for my website free services that are eco-friendly so you can compete.
Helping to improve your efficiency across the board and better support how to make geico money man costume operations is ultimately going to pay dividends for your customers, so you want to look into internal tech upgrades as well. Project management software like eSUB is a good example here.
Photo by Gorodenkoff. What exactly does it do how to connect tv with mobile your business? For one thing, it helps you save time communicating and planning by making all the details of your different work projects available in cloud storage. The financial tools help ensure that your bids and actuals give you profit on every job. Finally, your office and field teams can work in better harmony, with everyone aware of where the workers and equipment are at all times.
Combine all these benefits, and you get a better quality of service to pass to your customers. Starting and growing a business is no easy task, but you can how to market an electrical contracting business success if you take the time to know your employees, customers, and industry.
Changes might not happen overnight, but with a little hard work and strategic thinking, your electrical contracting business will be turning out record quarters. ECM Web. Contractors Liability. Facebook 0 Tweet 0 LinkedIn 0. Posted in Construction What are two dutch settlements in the americas and tagged Electrical.
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A Guide to Increasing Website Traffic, Leads & Sales for Your Electrical Contracting Business
The Internet is now the centre piece of small business marketing, but advertising your services in today's market shouldn't be restricted to one medium. In this article, I will outline different advertising options and the benefits of each one. Having a quality online presence is now critical for small business. There are several options under the online banner, so we can have a look at each one.
It's fair to say that every small business should have a website. Whether you want to generate new customers, or allow existing customers to find you, a good quality website gives your business credibility and makes you look professional.
And there is a proportion of people who will not deal with businesses who don't have a decent website. But it's no use just having a website - you need to get found.
You could have a fabulous website, but if you're on page 10 of a search engine - no one will see it. Getting a website to rank well in search engines requires experience and know-how. The team at Ontime Electrician create web pages written and designed specifically to rank well in search engines, utilising very targeted search terms eg: "Electrician Ultimo". The customer clicks on the search engine listing for your business and it goes straight to a self contained web page, with your business information, services you provide, contact details and an email response form.
The customer has no access to the rest of the website, so it is as though it is the electrician's own personal website. And the search terms are exclusive. Once a search term is taken, which is typically a suburb or region, no other business can have that search term on the website. The web pages are perfect for businesses without an existing website.
Electricians can even have a 4 page website under the ontimeelectrician. It is also ideal for businesses who already have a website as it provides additional listings in search engines. For more information about web pages on the Ontime Electrician website, click here. If I had to recommend just one thing it would be this - don't try and put together a website yourself! Even the simplest of DIY websites takes time and some technical know-how to put together - and it's just about guaranteed that it won't rank anywhere in search engines.
Our best customers are those who have tried putting a website together themselves, only to give up in frustration. Or worse still, they end up with a a cheap looking website with "under construction" plastered across every page. Not a good look! The difficult part is finding the right professional to create a website for you. So here are a few questions you should ask a prospective web business before you commit: Do they specialise in small business websites?
Do they incorporate SEO - or is this extra. If so, how much? How long have they been in business? Can they show examples of websites similar to your business?
Can they show successful examples of Google rankings? Everyone is talking about social media and for some businesses, it has been incredibly successful. But is it right for tradies?
It's far more suited to retail than trades and services, and even then, the product has to be interesting and it needs get people talking. Let's check out at an example. A travel agent has a discounted holiday package to a tropical island for a limited time.
It is the perfect thing to promote on their facebook page and they could take it a step further by running a facebook ad campaign for a very targeted demographic. It would work because a tropical holiday is what just about everyone would like and people will talk about it.
The same buzz can't be generated if you're an electrician promoting a special offer for installing smoke detectors! So for the service industry and particularly tradies, you can give social media a try, but best not rely on it. Online directories have always been good to register with if they are free and especially if the listing includes a back link to your website. But most directories are charging for listings now and you need to weigh up the pluses and minuses before you part with your marketing dollar.
Directories often get good search results because of their size, but listings click back to the directory website.
And the listing in the directory is usually just contact details. And once the customer is in the directory, they have access to all of the other businesses in your local area - your competition. And seasoned Internet users often skip directory listings because they lack information. The majority of people want to check out a business before they call them, and typically want more information than just contact details.
Without doubt, word of mouth is the most positive way your business can be promoted. Trust is a huge factor when customers choose a small business to deal with, and a personal recommendation is a great start when it comes to gaining that trust. Word of mouth relies on providing your customers with great service - every time.
Treat every job and every customer as an important part of your business advertising and long term growth. And remember - one bad wrap can undo ten good ones! Classified advertising is in decline, but can still work for tradies - depending on your local market. Most people get their news and information online now, so it's uncertain how long newspapers will remain viable, so if it still works for you, use it while you can. However, it's best not to think of newspaper classifieds as a long term option.
The Yellow Pages still has a place in advertising tradies, but its usage is also in decline. There is a rule of thumb when it comes to small business advertising and it is especially relevant to Yellow Pages at the moment - if it works - keep doing it! Most of our clients still advertise in the Yellow Pages, but have dramatically reduced their spend, and using the money saved in online advertising.
A leaflet drop around your neighbourhood is still a great way of launching a business. If it leads to a few jobs, then repeat business and word of mouth can kick off.
You can get a leaflet printed quite cheaply and you could get the kids to drop them around your local area for a bit of pocket money. I'm also a fan of the fridge magnet for tradesmen. Every customer should get a fridge magnet before you leave the site - it is a great way of getting repeat work! So there you have it!
A cross section of marketing options for your electrical business. As you can see there are far more ways to advertise your business than ever before. Without doubt, marketing your business on the Internet is the future and should be the central hub of your advertising. But don't ignore traditional advertising methods - as I said before, if it works for you - keep doing it! The most important thing you can do for the future growth of your business is to monitor enquiries.
Whenever possible, find out how new customers found you and then put a greater emphasis on that particular form of advertising. Pick the right advertising tools and you can grow your business and probably save some advertising dollars along the way! Chris Hatcher has more than 25 years of design and marketing experience and specialises in online marketing for small businessess.
Chris and his wife Caroline established Artitude - a website design business in , and they established The Ontime Online Group in - a series of industry specific websites including ontimeelectrician. If you have an article or some tips to share, send us a submission by clicking here. How to advertise your electrical business. How to advertise your electrical business The way customers find trades and services is changing with more and more people using the Internet - and in particular - Google.
Traditional advertising methods like classifieds phone books are now just small pieces of the advertising puzzle. But where does that leave tradies? The Internet Advertising trades and services is now all about online - and in particular, Google. Websites It's fair to say that every small business should have a website.
Ontime Electrician Ontimeelectrician. DIY websites If I had to recommend just one thing it would be this - don't try and put together a website yourself! Social media Everyone is talking about social media and for some businesses, it has been incredibly successful. So should you go with directories? If they are free, go for it! Word of mouth Without doubt, word of mouth is the most positive way your business can be promoted.
Classified advertsing Classified advertising is in decline, but can still work for tradies - depending on your local market. Phone books The Yellow Pages still has a place in advertising tradies, but its usage is also in decline. Print A leaflet drop around your neighbourhood is still a great way of launching a business. Conclusion As you can see there are far more ways to advertise your business than ever before. Got some electrical tips?
Ontime Electrician Contact us Advertise. Site map: Home Electrical articles Electrical links How to find an electrician.
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